Why design junkies have already turned their hungry eyes to IKEA
In terms of high-end design, Ikea has been crammed into a self-assembly blond wooden dovecote. Offering affordable and unpretentious home products, Ingvar Kamprad’s original idea, conceived in 1942, is often dismissed by aesthetic aristocrats as featuring only cheap particleboard pop furniture.
However, Ikea has always had a premium division as well as a close and nurturing relationship with bold and innovative designers across Europe. The Ikea Museum in Älmhult, Sweden, has just launched the new Ikea Digital Museum, an online platform featuring 100 editorial articles, short films and interviews with people involved in Ikea’s journey. It’s a perfect way to befriend their most famous creations and iconic releases. ikeamuseum.com