The Ultimate Home Furnishings Directory in Apple’s Virtual Keynotes


Behind every great Apple virtual keynote hides an equally impressive collection of modern furniture and tasteful objects from top designers around the world. Browsing through the six Apple events online only, I’ve listed over 100 chairs, sofas, tables, lamps, books, and accessories that fill the sets.

Starting with WWDC 2020, Apple events have gone virtual in response to the pandemic. The film productions that followed featured sweeping views of Apple Park, impeccably detailed interior backgrounds, and an entire mock house staged with sectional views.

Although they are often displayed on screen for a few seconds, the rooms designed by Apple for each event are breathtaking in their depth and variety of settings. Each space has clearly been organized by a team of expert designers and taste makers who appreciate the art of storytelling and have extensive product knowledge.

These sets are not purchased from a catalog. In each part, it is difficult to find more than two parts from the same manufacturer, or even from the same country. In some cases, sets contain vintage items, discontinued parts, and unusual or personalized versions of standard products. The result is a difference that you can feel as well as see. Care is what makes these fictional spaces memorable. Perhaps that is why I received more reader requests for this article than for any other article from the Apple Store Conference Room Modern Furniture Cataloging.

Below are annotated frames of the six virtual Apple events to date and links to many of the products featured there. Some key elements that I could not identify. Where possible, I have suggested other products that match closely. If you would like to share any corrections or additions to this directory, please email me or drop me a line on twitter.

 Title: Apple Park
 Apple Park furniture
  1. Artek 64 bar stool
  2. Stool Cappellini Morrison
  3. Symbiote UltraFrame Workstation
  4. System Supporto stool
  5. AMQ ACTIV-Pro workstation
  6. Carl Hansen & Søn CH25 lounge chair
  7. Square Table Arco Essenza
  8. Armchair Maruni Hiroshima
  9. Sofa B&B Italia Charles
  10. Arco Essenza bench
  11. Lapalma Kipu pouf
  12. Vitra Pacific chair
  13. Knoll Saarinen Round 16 “Side Table
  14. Knoll chair Saarinen Womb
  15. Tribù T-Table dining table (close match)
  16. Stool Cappellini Morrison
  17. JANUS et Cie Bench without backrest Mistra 195 / Bench Tribù Kos
  18. JANUS et Cie Dining table Mistra Rectangle 223 / Dining table Tribù Kos
  19. JANUS et Cie Mistra Stackable Armchair / Tribù Kos Armchair
  20. JANUS et Cie Mistra Square Dining Table 100 / Tribù Kos Dining Table
 Title: The house
  1. Fenton & Fenton Marlboro Chair
  2. Orange cubist round coffee table
  3. Sofa B&B Italia Tufty Time
  4. Mesa Bolonia coffee table (close match)
  5. Cassina Nuvola Rossa Library
  6. Japanese woodblock print of boats
  7. Jensen table lamp
  8. Lawson-Fenning 4-Drawer Arcadia Chest
  9. Large Baxter Stone and Sawyer lamp
  10. Flos Castiglioni Gatto table lamp
  11. Blu Dot Trace 3 pendant light
  12. Millwood Pines Emmeline 36 ” Dining Table
  13. Louis Poulsen Circus pendant light
  14. Blu Dot Trace 2 pendant light
  15. Porro Neve chair
  16. CLO Studios woven leather stool
  17. Benoit lounge chair
  18. ecobee SmartThermostat with voice control
  19. Ethnicraft sofa N701 – 2 seater
  20. Adesso Stewart Round Shelf Floor Lamp
  21. Ethnicraft sofa N701 – 1 seater (close match)
  22. Anthropologie Faye work lamp
  23. Hay About A Chair 51 Task chair
  24. Cheyenne Striped Anthropologie Pouf
  25. Zago Abys TV cabinet
  26. The California Workshop Orikata Saucer Pendant
  27. Billiani Chair Green
  28. Floor lamp Axel (close match)
  29. Georgia chair with four hands
  30. Léandre Table Lamp
  31. Lawson-Fenning Arcadia 2-Drawer Dresser
  32. Anthropologie Lilly Table Lamp Base (Close Match)
  33. Crate & Barrel media storage in solid oak
  34. B&B Italia X shelf
  35. Vintage Johanna Jelinek Salong IKEA vase
  36. Table Lamp Artemide Laguna
  37. Eames Soft Pad chair, executive height
  38. Bonus – Garage lights: IKEA NYMÅNE pendant light
 Title: Books

Note: This section contains Amazon affiliate links.

Many of the books selected by Apple in the video images above are published by Taschen.

  1. Inside Asia, Volume 2
  2. Taschen Collection: The Art of Our Time
  3. Rooftops. Islands in the sky
  4. 100 contemporary fashion designers
  5. 40 Under 40: Young architects for the new millennium
  6. Kitchen Kitsch: Vintage Food Graphics
  7. Havana style
  8. Shanghainese style
  9. Art now, volume 3
  10. The architecture of wood now! 2nd volume
  11. Sante D’Orazio: barely private
  12. FUSE 1-20 From invention to antimatter: Twenty years of FUSE
  13. Houses for our time. Contemporary houses around the world
  14. The Stanley Kubrick Archives
  15. Soul id
  16. Sir Norman Foster. (Architecture & Design)
  17. Burton Holmes travel diaries: the greatest traveler of his time
  18. The golden age of advertising – the 1960s
  19. Sacred journey: from the Ganges to the Himalayas
  20. London: hotels and more
  21. Indian style
  22. London style
  23. Inside North and East Africa
  24. Robert Crumb. Sketchbook Volume 2, Volume 3, Volume 5
  25. Vintage Las Vegas Graphics
  26. Alchemy & Mysticism
  27. The dog in the photograph 1839-present
  28. Asian Grace
  29. Inside the chefs’ refrigerators. Europe
  30. New forms. Architecture in the 90s
  31. Warhol on Basquiat: the iconic relationship told in Andy Warhol’s words and pictures
 Title: Other spaces
  1. BoConcept Fargo sofa (close match)
  2. Treku Aura credenza
  3. Tom Dixon fan table
  4. Table Vitsœ 621
  5. Martin Brattrud Gleneagles 840-01 Chair
  6. ERG International Raven Stool (close match)
  7. Dang console 2 doors / 2 drawers
  8. Isamu Noguchi Akari 10A Floor Lamp
  9. Toro Blu Dot lounge chair
  10. Muuto Around the Coffee Table
  11. Cushion cover Afroart Studio Juana Pink / Blue
  12. Louis Poulsen AJ floor lamp
  13. Gärsnäs Bleck sofa
  14. Finn Juhl model 23-22 teak splashback
  15. GlucksteinHome Norway II accent chair
  16. Rope sofa lounge chair by Normann Copenhagen (close match)
  17. Santa & Cole tripod floor lamp
  1. Armchair Maruni Hiroshima
  2. Maruni Table 200 (close match)
  3. Enzo side chair
  4. Adesso Eden floor lamp
  5. Design Within Reach Edge coffee table (close match)
  6. Cassina Mex Cube sofa (close match)
  7. Oluce Atollo glass lamp
  8. Arthur Umanoff Chair Walnut Leather and Steel
  9. Adesso Hamilton Floor Lamp
  10. Flaminia high back chair Jan Kurtz
  11. Coquette table lamp Kelly Wearstler
  12. Collection of tables and chairs for children Target Circo
  13. Zella floor lamp
  14. Enzo side chair
  15. Adesso Jeffrey table lamp (close match)
  16. New York armchair Saba Italia
  17. Hyg chair Normann Copenhagen (close match)
  18. IKEA FINNVARD Easel with shelf
  19. Sabine engraved ceramic decanter urban outfitters
  20. Ethnicraft Oak Shadow TV stand
  21. Blu Dot Hot Mesh Chair
  22. Imane Birch Lane Solid Wood Adirondack Chair
  23. Poppin Blush QT privacy lounge chair
  24. Last Minute Coalesse Stool
  25. Kettal Roll Club armchair

If you would like to share any corrections or additions to this directory, please email me or drop me a line on twitter.

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