The Ned Doha should open mid-November
Digitally generated image of the Ned Doha, seen from the backwater.
Ned Doha managing director Niels Kristensen said Gulf Hours during an exclusive preview on Thursday that “We plan to open to the public in mid-November, in time for the opening game of the FIFA World Cup Qatar 2022, with a full house.
“The Ned is a model created in 2017 by Soho House founder and CEO Nick Jones, which we’ve had quite a success in London. We’re also bringing in a members club, we’ve spent nine months building this community. The fourth floor area is purely for members, who can access members-only areas in Ned London and Ned mid-town New York. We are bridging cultures here, in Europe and beyond.
“The view from the fourth floor here is spectacular, it reminds me of the view of Brooklyn overlooking Manhattan. The view of West Bay is beautiful and the location here is amazing and it’s also an old historic building from the 1970s. You can notice that in some of the furniture and fittings,” he said.
In another nod to the original Ned, green Tinos marble has been used in all ground floor areas.
Outside, a lush garden oasis in the city has been created, with water features, space for contemporary sculptures and a pergola design to provide sunny shade.
On the roof, Ned’s Club Upstairs acts as a beacon of 70s glamour, with a warm wood palette, gold accents, stylish furniture, silk rugs and modern lighting. There is a stage which will feature live music and entertainment, and views of the West Bay and the Diwan.
The Ned has a total of 90 rooms ranging in size from Cosy, Medium and Large, including 12 suites, all with outdoor balconies. Rooms have a glamorous 1970s design, with silk curtains, plush velvet fabric headboards, and marble furniture. The original coffered concrete ceilings of many rooms have been retained and restored to retain the original character of this historic building.
The Ned Doha is home to the Corniche Hall, with its own private entrance, for hosting large-scale conferences, events and standing receptions for up to 600 people. Bathed in natural light, the room is arranged around a landscaped courtyard that also provides additional outdoor event space.
Ned’s Club pool is set in a 1970s inspired area with private cabanas overlooking a bold green 30m pool, terrazzo flooring and green and white striped daybeds. The Malibu Kitchen is an air-conditioned, California-inspired outdoor restaurant that will be open to the public year-round.
Hadika is a Levantine restaurant focused on Mezzeh home cooking. It is set in a beautiful shaded outdoor garden with three private dining areas.
The Ned Doha Art Collection brings together 150 works by local and regional artists, many of which have been specifically commissioned. The art collection is curated by Mathqaf co-founders Wadha al-Aqeedi and Elina Sairanen.
Membership in Ned’s Club starts at $6,500 with no membership fee for founders and $7,500 with a $1,000 membership fee thereafter. Membership applications can be received at [email protected]