Decorative Paper Market Reports Increased Sales of Printed Base Paper and Kraft Paper, IMF Study Finds

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The $ 3.7 billion deco paper market is expected to rise 5.5% in 2019, according to a recent analytical study presented by Future Market Insights (IMF). Printed base paper will continue to sell the highest, accounting for almost half of global revenues. Absorbent kraft paper also holds a significant share of the market value, but the report predicts a moderate growth rate in demand for absorbent kraft paper in the coming years.

The increase in decoration paper consumption by the furniture industry is cited as a predominant factor in determining sales, followed by that of the flooring and paneling sectors. The furniture industry is significantly driving the sales of low pressure laminates which is attributed to the robust growth of the home furniture industry. According to IMF decoration paper market end-use analysis, nearly 60% of total furniture sold is domestic, which is likely to push the demand for low-pressure laminates even further.

Europe’s leadership in the decorative paper market is strongly supported by the flourishing application scenario for decoration, flooring and panels. IMF predicts that European consumers will represent more than 30% of the total market value. However, it also indicates healthy growth in demand in developing economies in Asia, Africa and the Middle East regions.

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Although it only accounts for a 4% share of the paper and board production landscape, the decorative paper market has recently seen healthy growth in demand. IMF attributes this growth to the overall promising business scenario and the growing consumer preference for aesthetically appealing furniture and decor items. The progression of the decorative plywood and veneer sheet production scenario is benefiting the growth of the woodworking sector, thus promoting sales of decor paper. With a visible improvement in the reach of the laminate flooring industry in both developed and developing economies, it is more likely that a range of decorative papers will gain traction in the years to come.

The major decorating paper manufacturers are currently developing strategies to improve aesthetics to meet the ever-changing demands of customer specifications. However, the report estimates that the main focal point will be on acquisitions and strategic collaborations.

Schoeller Technocell GmbH & Co. KG, one of the market leaders, recently announced the acquisition of Alameda Co. from Calfornia. The former is also investing efforts in expanding the Chinese decorative paper market by collaborating with major Chinese operators in the pulp and paper industry. Schoeller Technocell recently partnered with Welbon Group, the renowned Chinese manufacturer of pulp and specialty papers.

Finnish-based Ahlstrom-Munksjö Oyj continues to strategically focus on mergers and acquisitions, the latest of which is the acquisition of Brazilian specialty paper maker, MD Papeis’ Caieiras specialty paper mill. As part of its strategy to expand across North America, the former recently acquired another specialty paper manufacturer – Expera Specialty Solutions.

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Neodecortech SpA recently completed the acquisition of the laminate production branch of CORBETTA FIA srl. More recently, Schattdecor Group announced the acquisition of the US Coating Company of Lexington, SC.

Key segment of the decorative paper market

Based on basic weight

  • less than 65 g / m²
  • 65-80 g / m²
  • 81-100 g / m²
  • above 100 g / m²

Based on product type

  • absorbent kraft paper
  • printing base paper
  • other decorative papers

Based on a request

  • low pressure laminates
  • high pressure laminates
  • veneer papers

Based on end use

  • furniture and cabinets
  • ground
  • paneling
  • store layout

Geographical segmentation of the decorative paper market

  • North America
  • Latin America
    • Brazil
    • Mexico
    • Argentina
    • Rest of Latin America
  • Western Europe
    • Germany
    • France
    • UK
    • Italy
    • Russia
    • The rest of europe
  • Asia-Pacific excluding Japan
    • China
    • India
    • ASEAN
    • Australia and New Zealand
    • Rest of the APEJ
  • Middle East and Africa
    • GCC countries
    • South Africa
    • Israel
    • Turkey
    • Egypt
    • Rest of the MEA
  • Japan

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